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MSc Business Intelligence & Digital Marketing

Learn how businesses make smarter moves in a digital world where data talks, clicks count, and marketing meets intelligence. Progress your career online at a business school dual-accredited by AACSB and AMBA.

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Time investment: 1 year full-time, 2 years part-time

Location: Online

Cost: £11,520

Language: English

About this degree

Move up in a booming digital marketplace

Ever wondered what’s behind Amazon’s perfect product recommendations or Netflix’s just-for-you picks?

That’s the power of business intelligence and digital marketing working hand-in-hand to turn data into powerful insights that shape customer experiences and build bigger businesses.

Join Brunel University of London’s online MSc in Business Intelligence & Digital Marketing to gain a unique specialised skillset that combines advanced data analytics with strategic marketing expertise.

Make data your career superpower

As nearly all business sectors tackle big data, the demand for skilled professionals who can manage and develop this resource is more crucial.

This fully online degree prepares you to transform raw data into actionable strategies, helping organisations thrive in today’s fast-evolving digital economy.

Having completed eight comprehensive modules and a 60-credit dissertation, you’ll develop a diverse skillset—from interpreting complex datasets to leveraging Web 2.0 tools that harness the power of social networks.

Plus, specialise further by choosing one optional module in consumer behaviour, global outsourcing, ethics, or diversity management.

Back your CV with a world-renowned business school

Getting your degree online can boost your career progression, but earning it from a university ranked in the top 25% of UK universities globally adds even more weight.

Brunel University of London’s strong reputation and global recognition show employers that you have both the skills and the credibility to stand out in a competitive market.

On this degree, you’ll learn from the experts at Brunel’s Business School, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA). With their research-led training and expansive alumni network, you’ll gain an edge that opens doors to professional opportunities worldwide.

Where you’ll be studying

Study at Brunel University of London

Brunel University of London combines academic excellence with real-world relevance.

Designed for ambitious professionals, Brunel’s online programmes offer research-led teaching and global perspectives that prepare you to lead, adapt, and make a lasting impact.

With the flexibility to learn around your life and support from expert tutors, you’ll gain the skills, confidence, and credentials to move your career forward, wherever you are in the world.

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Learning outcomes

Take on digital challenges

Turn complex issues in business intelligence and digital marketing into actionable insights for socially responsible innovation.

Drive strategic solutions

Harness business intelligence and digital marketing expertise to create effective, innovative responses to complex business challenges.

Champion ethical practices

Promote responsible and ethical decision-making by integrating values with data-driven marketing and intelligence strategies.

Excel in advanced research

Confidently master research methods to analyse, synthesise, and evaluate complex data, driving insightful and impactful outcomes.

Own independent projects

Take initiative to design and deliver original research with creativity and rigour that shapes digital marketing strategies.

Grow professionally

Develop strong analytical, interpersonal, technical, and leadership skills that open doors to rewarding careers across diverse sectors.

Additional information

You’ll need a 2:2 UK Honours degree (or equivalent international qualification) in any subject, whether it’s related to business or not. No work experience is required to apply.

To join this programme, you’ll need to show proof of English language proficiency. This can take the form of any of the following approved qualifications:

IELTS: 6.5 (min 6 in all areas)
Pearson: 59 (59 in all subscores)
BrunELT: 63% (min 58% in all areas)
TOEFL: 90 (min 20 in all)

This programme is delivered by the Brunel Business School, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA).

It’s also a recipient of the Small Business Charter (SBC) and a signatory to the United Nations Principles for Responsible Management Education (UN PRME).

This means you’ll be learning at an institution that meets high international standards and is recognised globally for its commitment to quality teaching, impactful research, and student success.

All of your learning will be delivered online, making it possible to progress while keeping your 9-to-5 and personal commitments.

You’ll complete 7 compulsory modules and 1 optional module, each worth 15 credits, plus a 60-credit dissertation.

Brunel takes a student-centred approach to its curriculum. Your coursework will balance both theory and application, with modules delivered through pre-recorded lectures and tutorials, workshops, practical assignments, and more.

At the end of each online module, you’ll be assessed in potentially one or more of the following ways:

Coursework
Essays
Projects
Group assignments

A big portion of your learning will also be in the form of a research dissertation. This research-oriented task is completed individually and will allow you to explore a topic of your choice in more depth. You might want to develop a project with an industry partner or dig deeper into something more theoretical in the realm of artificial intelligence, business intelligence, digital marketing, and global supply chain.

Regardless, this project will give you the chance to apply what you’ve learned and build valuable skills in research, critical thinking, and independent study.

Expect to write approximately 12,000 words.

Learning online doesn’t mean learning alone. As a Brunel University of London student, you’ll be supported by a dedicated team who’ll guide you from enrolment to graduation.

You’ll have access to one-to-one wellbeing services, mental health and counselling support, disability and dyslexia resources, and career development tools, all delivered online.

You can also use Brunel’s Student Centre for help with admin tasks or immigration support if you’re studying from outside the UK.

Everything is designed to keep you connected, supported, and confident throughout your learning journe

Many of Brunel’s 16,000 business graduates have gone on to work for leading global organisations, including Amazon, PwC, Microsoft, Jaguar Land Rover, and L’Oréal.

This degree opens doors to dynamic digital careers across businesses and tech sectors, including:

Business Analyst
Information Manager
IT Consultant
Marketing Executive
Project Manager
Social Media Manager

You’ll apply through Brunel’s online application process, which FutureLearn can help direct you to. When you’re ready, you’ll need to provide your academic transcripts, a personal statement, and proof of English language proficiency (if applicable) as part of your application.

The total tuition fee for the Online MSc Management is £11,520. A reduced fee of £6,000 is available to applicants from India and South East Asia.

Brunel’s commitment to accessible online education goes beyond its flexible study options. They also offer a range of scholarships and bursaries, including:

Vice Chancellor’s Postgraduate International Excellence Award 2025/26: Get £6,000 off your tuition if you’re a self-funded international student with a 2:1 or above undergraduate degree. No application required, but the offer is only available for September 2025 and January 2026 intakes.
Postgraduate Academic Excellence Scholarship: If you’re a UK-based learner with a First Class honours degree from a UK or EU University, you may be eligible for a 15% discount. No application required.
Early payment discount: Pay your fees at or before your scheduled registration date, and you could receive up to a 2% discount. No application required.
Brunel graduate discount: If you’re a Brunel alumnus, you’re qualified for a 15% fee discount. No application required.

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Modules

In today’s data-driven world, you’ll need to know how to turn information into actionable insights. This module introduces the development of business intelligence (BI) technologies, data analytics, prediction, and decision support applications. You’ll explore the core theories, principles, and practices that underpin BI, while gaining hands-on exposure to commercial software tools used for data mining and predictive analytics. This will equip you to navigate complex corporate challenges with confidence.

See what it’s like to be a consultant before you graduate, as you solve real business challenges using data-driven insights. This module develops your strategic thinking and advisory skills in the context of business intelligence.

The digital landscape is reshaping brand communication, demanding fresh strategies to reach audiences through websites, apps, search engines, and beyond. This module offers insight into key strategies and tools that create the magic behind effective marketing.

How do small businesses stay competitive against multinational corporations? This module introduces you to the dynamics of entrepreneurship, from identifying opportunities to managing growth. You'll examine different types of ventures, including family businesses and social enterprises, and consider strategies for scaling up successfully.

Effective management depends on the ability to interpret and apply research. This module balances qualitative and quantitative approaches, enabling you to critically assess research findings and tackle complex business challenges.

Innovation often springs from how organisations manage knowledge and harness social networks. On this module, you’ll investigate how Web 2.0 tools foster collaboration and drive change in the knowledge economy.

Managing technology means navigating areas like cybersecurity, data analytics, digital platforms, and automation. This module explores how organisations strategically develop, implement, and integrate these technologies to drive innovation and business growth. You’ll learn to critically evaluate the operational and strategic challenges of technology management in today’s fast-evolving business landscape.

Navigating ethical dilemmas and governance is vital for responsible leadership in global business. This module explores sustainability, corporate governance, and their influence on multinational decision-making.

Effective diversity management is essential for creating truly inclusive and high-performing organisations. This module explores how you can develop and assess diversity strategies that drive equity, innovation, and sustainable success.