Marketing professional in a light-blue blazer explains ideas to a colleague, gesturing with one hand and holding a tablet.

Master of Business Administration (Marketing)

This online MBA with a Specialism in Marketing aims to develop your business abilities and experience to help you become a successful leader. Explore a range of business topics and build effective leadership skills to use in your organisation.

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Time investment: 1 year full-time, 2 years part-time

Location: Online

Cost: £17,550

Language: English

About this degree

Analyse how a business operates and learn skills to create organisational change

Are you an aspiring or practising manager? You can learn how to create change within your organisation and develop a deeper understanding of how a business runs with this online MBA with a marketing specialism.

On this degree, you will explore topics including digital and offline marketing, strategy, planning, and management. You will also be taught the importance of developing intercultural awareness as a manager.

You will be taught how a modern business creates value and learn how to be innovative in your own organisation.

Where you’ll be studying

Studying at Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

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Learning outcomes

Demonstrate an appreciation of the social, political, economic and environmental impact of an enterprise and the need to develop ethical and responsible management practices.

Act in a culturally sensitive manner towards all of an enterprise’s stakeholders through having an understanding of the interconnected global nature of business.

Demonstrate reflective practice for the development, and achievement, of personal career goals.

Throughout the program, participants will be encouraged and, in some cases, required to develop approaches and solutions to work-based problems which are innovative and creative. A characteristic required of aspiring leaders is the ability to be entrepreneurial and intrepreneurial in their professional practice, which is also reflected in module content and assessment.

See the wider external consequences of actions and decisions taken within their organisation, which is the basis of developing responsible management practice.

The learning environment will make use of digital technology either through a fully online delivery or via ‘flipped’ approaches to learning.

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Additional information

An honours degree in any discipline, obtained from a recognised university/HE institution, or an equivalent qualification in a business-related area.

Applicants will also need to have a minimum of two years post-degree full-time work experience in a management/administrative/professional capacity.

Applicants who do not meet the above requirements but have relevant experience will also be considered on an individual basis.

English as a Foreign Language Participants whose first language is not English must demonstrate proficiency in verbal and written English language equivalent to IELTS 6.5 overall with no component less than 5.5, or TOEFL 600. If you have IELTS 6.0 you may be eligible to study our online pre-sessional English course.

This course can be studied 100% online with both full-time and part-time options. The full-time route takes one year to complete, or part-time two years.