Four people standing in front of a glass wall covered in colourful sticky notes, with one person pointing and others observing or holding a clipboard and coffee cup.

MSc Digital Marketing

Develop the skills to craft compelling strategies, analyse consumer behaviour, and drive impactful campaigns in a global market with an accredited business degree from the University of Liverpool.

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Time investment: 24 months

Location: Online

Cost: £17,357

Language: English

About this degree

Harness marketing strategy to lead, manage, and excel in the digital landscape

As online engagement grows, businesses rely on digital marketing to connect with customers, drive sales, and build brand visibility. The world’s biggest brands use it to capture attention and stay ahead – now you can too.

From SEO best practices to data analysis techniques to implementing advertising and PR campaigns, this online degree from the University of Liverpool explores key digital marketing and management practices shaping the global business landscape today.

You’ll complete this degree – developed by experts from an AACSB, AMBA and EQUIS-accredited Management School – at your own pace, alongside marketing experts and professionals with years of industry experience. With this accreditation and holistic understanding of digital marketing content and core business skills, you’ll be fully equipped to lead digital transformation in any organisation and influence marketing strategy with confidence.

Build a winning digital marketing strategy

You’ll begin this course by learning how to design and implement a digital marketing strategy that delivers measurable results.

You’ll explore key concepts like SEO, PPC advertising, and content marketing, gaining the expertise to create and lead campaigns that captivate audiences, build brand presence and drive success in a competitive market.

Master consumer insights and engage audiences

Next, you’ll dive into the psychology of consumer behaviour and learn how to use insights to engage your audience effectively. Through real-world examples, you’ll understand how to leverage digital communications, social media, and content marketing to connect with consumers, enhance brand loyalty, and influence purchase decisions.

Lead with data-driven decision-making

At this point, you’ll master the art of making informed decisions through data analysis. You’ll learn to interpret marketing analytics, uncover key trends, and apply financial and data management techniques to optimise your campaigns. By the end, you’ll be able to lead with precision, making decisions that elevate your marketing strategies and improve overall performance.

Champion ethical and sustainable business practices

Finally, you’ll focus on integrating ethical and sustainable practices into your marketing strategies. You’ll understand the importance of responsible marketing in today’s global business landscape and how to align your digital marketing campaigns with environmental and social values, ensuring long-term success while promoting a positive impact.

Where you’ll be studying

Studying at the University of Liverpool

The University of Liverpool has been offering online programmes since 2000. All our programmes are designed for online delivery, and our state-of-the-art learning platform encourages collaboration with fellow professionals from around the world.

By studying online with Liverpool, you’ll gain a highly regarded qualification from a member of the Russell Group, a group of 24 research-led UK universities committed to maintaining the highest possible standards of research and education

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Learning outcomes

Explore key digital marketing concepts and strategies, analysing their impact on businesses in a global landscape.

Apply analytical and problem-solving techniques to real-world business decisions, presenting insights with clarity and confidence.

Integrate interdisciplinary knowledge to tackle digital marketing challenges and develop strategic leadership skills.

Collaborate and reflect critically through interactive learning, fostering curiosity and research-driven insights.

Enhance digital fluency by engaging with cutting-edge online learning tools and assessments that build confidence and global awareness.

Challenge assumptions in digital marketing and management, becoming an independent, critically reflective practitioner.

Bridge theory and practice in innovative ways, understanding digital marketing’s role in a rapidly evolving business environment.

Develop ethical and sustainable marketing strategies, preparing for leadership roles that drive responsible business practices.

Cultivate lifelong learning skills, equipping yourself for continuous growth and independent professional development.

Additional information

To be eligible for this online degree, you’ll need a minimum of a 2:2 class degree in any subject, equivalent to a UK bachelor’s degree. However, professional work experience in a related field and/or other prior qualifications will be considered on a case-by-case basis.

You’ll also need to demonstrate that you have an English language proficiency equivalent to an IELTS (academic) score of 6.5.

This postgraduate degree is flexible, allowing you to complete your studies part-time (approximately 130 weeks).

Through a variety of learning and assessment methods, this degree allows you to put digital marketing theory into practice, furthering your strategic development and critical reflection. It does not include traditional exams but instead emphasises practical and research-based evaluations (including a 60-credit dissertation)

With the digital and analytical skills gained on this degree, you’ll be well-equipped to take on roles such as digital marketing manager, social media strategist, SEO specialist, or brand manager. You could work in a marketing agency, lead in-house digital strategies for global brands, or even launch your own business.

What’s more, you’ll be prepared to take on senior leadership positions, helping you influence marketing strategies and drive business growth in a competitive digital landscape.