Online Marketing Analytics Degrees

Transform your career with our online global marketing degrees from world-class universities. Earn your degree at your own pace from anywhere in the world.

Master data-driven strategy with an online marketing analytics degree

Marketing today is powered by data. An online marketing analytics degree gives you the skills to collect, analyse, and apply insights that drive smarter campaigns and measurable results. Study flexibly from anywhere while building expertise in one of the fastest-growing areas in digital marketing.

Why choose an online marketing analytics degree?

Learn on your schedule

Study online at your own pace, making it easy to balance professional and personal commitments while gaining in-demand skills.

Turn data into strategy

Develop the technical and analytical abilities to interpret marketing data, optimise performance, and guide decision-making.

Advance your career in a growing field

Graduates are well prepared for roles such as marketing analyst, digital strategist, customer insights manager, and performance marketing specialist — in agencies, startups, and global brands.

What you’ll learn with an online marketing analytics degree

Build a strong foundation in both marketing theory and data analysis techniques:

Data collection and analysis

Learn how to gather data from digital marketing platforms and use tools like Excel, SQL, or Python to organise and analyse it.

Marketing performance measurement

Understand how to track campaign KPIs, calculate ROI, and use dashboards to communicate insights effectively.

Customer and audience analytics

Explore segmentation, targeting, and behaviour analysis to enhance campaign relevance and personalisation.

Predictive analytics and modelling

Use statistical methods and machine learning to forecast trends and optimise future marketing strategies.

Ethical data use and privacy

Learn to manage marketing data responsibly, adhering to privacy regulations and ethical standards.

FAQs

Graduates often work as marketing analysts, digital marketing specialists, CRM analysts, data-driven marketers, or consumer insights managers. These roles are in demand across industries such as retail, tech, healthcare, finance, and e-commerce.

Bachelor’s programmes usually take 3 to 4 years, while master’s degrees typically take 1 to 2 years. Many programmes offer flexible, part-time study options.

Tuition fees vary by university and programme level. Online degrees generally offer more affordable pricing than on-campus alternatives. FutureLearn connects learners with cost-effective options from leading universities.

Explore related subject areas

Browse similar fields of study that align with your interests. These related subjects can expand your options or complement your chosen degree path.

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