Marketing and Digital Communications MA

Discover innovative strategies in global digital marketing communication

Elevate your career as a digital marketing innovator with this Marketing & Digital Communications MA with Falmouth University.

This MA programme allows you to master marketing strategies, engage in creative storytelling, and champion sustainable innovations, ensuring you are thoroughly prepared to succeed in the ever-changing digital landscape.

Apply creative digital storytelling techniques in campaigns

Step into the world of digital storytelling, where creativity seamlessly intertwines with strategy. Discover how to craft compelling narratives that captivate and engage audiences across diverse platforms.

This module will enable you to harness storytelling as a powerful tool to enhance brand identity and forge deeper connections with consumers.

Master global media planning for diverse markets

On the course, you’ll prepare yourself with the essential skills to effectively plan and execute media strategies in a global context. You’ll delve into the nuances of media planning, encompassing both traditional and cutting-edge digital platforms.

This segment offers guidance on crafting campaigns tailored to meet the diverse cultural and geographical needs of global markets, ensuring that your strategies resonate widely.

Enhance your data-driven marketing insights

Next up, you’ll leverage the potential of data to guide your marketing decisions. Gain profound insights into analysing and interpreting data to refine strategies, making your campaigns both impactful and measurable. This aspect of the course will sharpen your analytical acumen, empowering you to design insights-driven campaigns that deliver tangible results.

Lead sustainable brand transformations with confidence

As you continue through the MA, you’ll learn that sustainability is a cornerstone of digital marketing. This segment will educate you on integrating ethical and sustainable practices into your brand strategies. You’ll learn to critically evaluate companies’ sustainability agendas and lead transformations that are innovative, responsible, and future-oriented.

This comprehensive programme provides in-depth training in creative storytelling, global media strategy, data analytics, and sustainable brand management. You’ll be equipped to face fresh industry challenges and spearhead meaningful transformations in your career.