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MSc Global Business Management with Digital Marketing

Gain the skills to thrive in a variety of industries as you build expertise in global business dynamics. Master the latest tools and practices in digital marketing and earn your MSc fully online to make your studies work for you.
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Time investment
1 year full-time, 2 years part-time
Location
Online
Cost
£9,500
Language
English

About this degree

Earn your master’s online, on your terms

Prepare to become a strategic leader in today’s interconnected world with the University of Roehampton’s MSc in Global Business Management with Digital Marketing. This online master’s is perfectly tailored for aspiring leaders who aim to excel in international business environments while mastering innovative digital marketing strategies.

Understand financial management for global success

You’ll start by delving into financial performance management to help you optimise resources and enhance your decision-making processes. By learning to navigate financial tools such as the balanced scorecard and key performance indicators, you’ll also develop the skills to support global business objectives.

Become effective at strategic and change management

In a rapidly evolving global market, developing leadership skills and proficient change management is crucial. This module empowers you to champion change, manage cultural diversity, and foster skill development critical for organisational growth.

You’ll also understand the intricacies of creating and implementing corporate strategies across international borders. You’ll leverage strategic analysis tools to ensure sustainable business development as you gain insights from real-world case studies.

Learn to implement strategic marketing and business research methods

Next, you’ll equip yourself with advanced marketing skills to create customer value and competitive advantage. Dive deep into strategic marketing concepts to design innovative solutions tailored to the digital and global market demands.

You’ll also develop robust research techniques essential for tackling complex business challenges. This module equips you with the methodologies and ethical considerations necessary to conduct impactful research in business management.

Guided by the experts at the University of Roehampton, this master’s degree will equip you with invaluable business management and digital marketing skills. You’ll finish with the knowledge to help advance your career in global business.

Where you’ll be studying

Studying at the University of Roehampton

University of Roehampton is where ambition meets opportunity.

Expert-led programmes with industry-focused curricula challenge up-and-coming professionals to think critically, explore new ideas, and develop the expertise needed for career growth. 

With flexible learning environments and on-demand support, Roehampton empowers you not just to adapt to changing industries but to drive innovation within them. 

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Learning outcomes

Craft corporate strategies that drive sustainability, strengthen stakeholder relationships, and achieve global business success.

Blend digital and traditional marketing strategies to create bold campaigns that capture audiences and build brand loyalty.

Develop transformative leadership skills to navigate cultural complexities, inspire teams, and adapt to evolving challenges.

Gain the expertise to optimise organisational performance with strategic financial management tools and techniques.

Apply consumer psychology to craft campaigns that connect with audiences, enhance customer journeys, and foster brand loyalty.

Harness the power of social media and influencers to create compelling campaigns and amplify your online presence.

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Additional information

This future-focused programme prepares you to take your career to new heights with in-demand skills and cutting-edge strategies. To be eligible, you should hold a second-class honours degree of any background from a recognised university, or an equivalent business qualification. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.

This programme is taught in English. Non-native English speakers are required to demonstrate an English-language proficiency equivalent to IELTS 6.5 overall, with no component below 5.5, or TOEFL 600. If your IELTS score is 6.0, you may be eligible to take Roehampton’s online pre-sessional English course to help prepare for your studies.

This online degree consists of six modules and one final dissertation or consultancy project that can be completed in one year, full-time or two years, part-time.

Having gained robust knowledge and practical experience in global business and digital marketing, you’ll be ready to navigate international markets and drive innovative growth solutions in roles such as:
  • Digital Marketing Manager
  • Global Brand Strategist
  • E-Commerce Specialist
  • Online Consumer Behaviour Analyst
  • Digital Marketing Consultant
  • Social Media Strategist
  • Data Privacy Officer

  • Academic qualifications (certificate or transcript)
  • Valid English language qualification
  • Personal statement
  • Two references

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