Online Bachelor’s in Marketing

Build a creative and strategic career with a flexible online Bachelor’s in Marketing. Learn how to develop campaigns, analyse data, and connect with audiences—wherever you are, and on your schedule.

Earn your bachelor’s degree in marketing online and study at your own pace

Our fully online marketing bachelor’s degrees are designed to help you build a future in one of today’s most dynamic industries. Study from anywhere while gaining the strategic, creative, and analytical skills needed to thrive in marketing roles across sectors. Learn at your own pace with flexible programmes from top universities worldwide.

Why you should choose an online bachelor’s in marketing

Flexibility and convenience

Fit your studies around your life. Online marketing degrees let you learn when and where it works for you—perfect for balancing education with work or personal commitments.

Creative and practical expertise

Explore marketing strategy, branding, digital marketing, social media, and consumer psychology. You’ll gain hands-on experience with real-world marketing tools and platforms used by professionals across the industry.

Career launch

A bachelor’s in marketing prepares you for entry-level roles such as marketing coordinator, digital marketing executive, social media specialist, or brand assistant. It’s also a strong foundation for further study or specialisation in areas like analytics, advertising, or content strategy.

Earn valuable skills with our range of online bachelor’s degrees in marketing

Studying marketing online helps you develop a versatile skill set that combines creativity with data-driven strategy. Key areas of learning include:

Marketing Fundamentals

Understand key marketing principles and how they apply across industries and platforms.

Digital and Social Media Marketing

Build campaigns using SEO, email marketing, paid ads, and social media tools.

Consumer Behaviour

Learn what drives customer decisions and how to use insights to shape marketing strategy.

Branding and Communication

Create compelling brand stories and deliver consistent, engaging messaging across channels.

Analytics and Data Interpretation

Use data to measure performance, optimise campaigns, and support evidence-based decisions.

FAQs

This degree can lead to roles such as marketing executive, digital marketer, brand coordinator, social media specialist, or communications assistant. It’s also a pathway to postgraduate study or professional qualifications in areas like marketing analytics, advertising, or PR.

Most programmes take 3 to 4 years to complete full-time. Many universities offer part-time or flexible study options to help you complete your degree at your own pace.

Tuition fees vary depending on the university and programme. Online degrees are often more affordable than traditional on-campus study. With FutureLearn, you can access quality marketing degrees from global universities at a competitive cost.

Explore related subject areas

Browse similar fields of study that align with your interests. These related subjects can expand your options or complement your chosen degree path.

Want help choosing the right degree?

Complete this form and we’ll share guides, insights, and top courses to help make your degree journey that much clearer.

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