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Bachelor of Digital Marketing

Go digital-first with UNE’s flexible marketing degree and gain the skills, tools, and strategies to thrive in a fast-moving business world.

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Time investment: 3 years full-time, Up to 10 years part-time

Location: Online

Cost: AUD 31,104

Language: English

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Master digital marketing from anywhere

Remember when RedBull live-streamed a man jumping from the stratosphere? Or when you first saw an ad pop up on your Instagram feed. That’s digital marketing–and it’s driving the business world.

Have it drive your career with UNE’s Bachelor of Digital Marketing. This 100% online degree shows you how to be a marketing executive that knows how to optimise initiatives and create better campaigns.

Whether you’re into SEO, social media, content creation, or campaign analytics, you’ll walk away with the tools to back big brands, as well as your own.

Find your marketing magic touch

This degree puts you in the driver’s seat, letting you shape your learning based on your interests. You’ll start with core units in marketing theory, then choose electives that give your background a specialised edge.

You might decide to lean into content strategy, e-commerce, or analytics, or mix and match to build a unique skillset. You’ll gain experience with real-world marketing tools and finish with a capstone project that showcases your digital marketing strengths.

Whether you’re aiming for agency roles, in-house positions, freelance work, or launching a new venture, as a UNE graduate, you’ll walk away with a strong portfolio and the confidence to make your mark.

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Stay ahead in a fast-moving field

Digital marketing moves fast—and so will you. This degree keeps you plugged into the latest platforms, tools, and strategies as you tackle real-world marketing problems.

From AI-powered personalisation to ethical campaign design, you’ll build a future-focused toolkit grounded in what the industry needs now.

And with UNE’s strong industry ties and online-first flexibility, you can launch or level up a marketing career that’s digital, adaptable, and built to go global.

Where you’ll be studying

Study online with the University of New England (UNE)

UNE is a pioneer in distance education, delivering flexible, high-quality learning for over 70 years.

With a strong reputation for academic excellence and student support, UNE’s online programmes are designed to fit around your life, wherever you are.

Learn from expert academics in an inclusive digital environment and graduate with the skills, knowledge, and confidence to advance your career on your terms.

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Learning outcomes

Shape smart digital strategies

Build deep knowledge of digital marketing and apply theory to real-world campaigns and customer engagement.

Persuade across every platform

Use digital tools and communication skills to connect, influence, and collaborate with diverse audiences.

Tackle real marketing problems

Think critically to analyse complex business challenges and develop creative, practical solutions.

Let data lead the way

Source, interpret, and apply marketing data to support smart, evidence-based decisions.

Act with digital integrity

Respond to ethical, social, and cultural challenges in today’s dynamic digital landscape.

Grow with the industry

Stay adaptable through reflection and continuous learning to keep pace with marketing’s evolution.

Find out more about this degree

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Additional information

To apply for this degree, you’ll need to have completed Australian Year 12, an equivalent overseas qualification, or a relevant diploma.

If you’re partway through a diploma and have relevant work experience, you’re still encouraged to apply. You’ll just need to show that you’ve completed at least a high school qualification or equivalent.

All UNE programmes are delivered in English, so you’ll need to demonstrate one of the following qualifications for eligibility:

IELTS 6.5 (no element under 5.5)
PTE 57
TOEFLiBT 79
Or any equivalent academic study in English

UNE’s online degrees give you the freedom to shape your learning through a flexible mix of core modules, major-specific units, and electives.

Core modules build essential business skills and knowledge to set you up for success.
Major-specific units let you dive deeper into your chosen area of business.
Electives give you the chance to explore topics outside your major and expand your perspective.

This modular approach helps you gain a strong foundation while tailoring your degree to suit your goals.

With digital marketing professionals in high demand around the world, this degree opens the door to creative, analytical, and remote-friendly opportunities.

Use this online degree as your career launchpad into a variety of roles, like: