Online Consumer Psychology Degrees

Kickstart or transform your career with our online consumer psychology degrees from world-class universities. Earn your degree at your own pace from anywhere in the world.

Earn your consumer psychology degree online and explore how people think, feel, and act as consumers

Understand the psychological drivers behind consumer behaviour and decision-making with a fully online degree in consumer psychology. This interdisciplinary programme blends psychology, marketing, behavioural science, and economics to help you uncover what influences people’s purchasing choices — and how brands can ethically respond.

Study flexibly from anywhere, at your own pace, and prepare for impactful roles in marketing, UX, branding, market research, and beyond.

Why choose an online consumer psychology degree?

Study around your schedule

Online learning offers the flexibility to study from anywhere while balancing work, family, or other responsibilities.

Explore the psychology of decision-making

Gain insights into how emotions, identity, social influence, and cognitive processes affect how people engage with products, services, and brands.

Unlock career opportunities in fast-growing fields

Consumer psychology is in high demand across industries — especially in marketing, branding, advertising, UX design, and data-driven customer experience roles.

What you’ll learn in a consumer psychology degree

This programme builds foundational knowledge in psychology and business, with a specialised focus on how consumers behave:

🟩 Psychological principles
Understand key theories in cognitive, social, and behavioural psychology as they apply to individuals and groups in consumer contexts.

🟩 Brand perception and loyalty
Examine how people form brand associations, how trust and identity influence purchasing, and what drives long-term customer loyalty.

🟩 Decision-making and behavioural economics
Study how people make choices — including heuristics, biases, and the psychology of pricing, risk, and reward.

🟩 Marketing communication and influence
Learn how messaging, visual design, storytelling, and social proof impact consumer attitudes and behaviour.

🟩 Research methods and data analysis
Gain practical skills in survey design, experimentation, consumer insight, and data interpretation to inform strategic decisions.

🟩 Applied projects and real-world case studies
Many programmes include hands-on marketing simulations or capstone projects based on real brands and consumer research challenges.

FAQs

Most online bachelor’s degrees in consumer psychology take 3 to 4 years to complete, while postgraduate degrees typically take 1 to 2 years. Some programmes offer part-time or accelerated options.

Costs vary by provider and level of study. However, online degrees are often more affordable than traditional on-campus programmes. With FutureLearn, you can access degrees from globally recognised universities at a lower cost.

Graduates go on to careers in market research, brand strategy, advertising, UX and customer experience, product design, and behavioural consulting. Many also pursue further study in psychology, marketing, or behavioural economics.

Explore related subject areas

Browse similar fields of study that align with your interests. These related subjects can expand your options or complement your chosen degree path.

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