MSc Digital Marketing with Data Analytics

Build digital marketing strategy and data skills for your career

This specialist digital marketing degree offers a strong academic and practical grounding in the marketing skills required of digital marketers today.

You’ll explore marketing management and planning, brand storytelling, and consumer behaviour, as well as data analytics and digital transformation.

Use digital marketing tools to enhance marketing processes

You’ll analyse digital marketing technologies and apply them to manage consumer behaviour, report on performance, and facilitate marketing plans.

With access to the latest insights on marketing challenges today, you’ll solve them using digital tools, technical knowledge, and digital measurement techniques.

Combine data marketing theory and practice

You’ll also build high-level transferable skills relevant to the current marketing environment whilst discovering analytical tools for solving complex