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MA Digital & Tech Marketing

Stay ahead in the digital marketing revolution with an online MA that equips you with cutting-edge skills in marketing automation, SEO, and content strategy.
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Time investment
1 year
Location
Online
Cost
£6,955
Language
English

About this degree

Gain expert skills in technology-driven marketing

In today’s fast-paced digital world, staying ahead of the curve is key to success. With the MA in Digital & Tech Marketing, you’ll gain the expertise to not only navigate but lead in the ever-changing digital landscape.

This fully online programme is designed to equip you with the latest strategies and insights, empowering you to harness technology’s potential and innovate within a competitive marketing environment.

Build a strong foundation in digital marketing

Your learning journey begins with a solid foundation in digital marketing principles. You’ll explore the fundamentals of trend forecasting, emerging technologies, marketing automation, and customer relationship management (CRM)—key areas that form the bedrock of modern marketing strategies.

Each module is carefully designed to offer both theoretical knowledge and practical insights, giving you the analytical tools to make informed decisions and adapt quickly to industry changes.

Develop strategic expertise through hands-on learning

As you progress, you’ll dive deeper into strategic marketing insights, learning to apply your knowledge to real-world scenarios.

Through data analysis and statistical techniques, you’ll understand how to leverage digital tools for optimisation and customer engagement. The curriculum is crafted to empower you with both the strategic mindset and technical skills needed to tackle complex marketing challenges.

Put your learning into practice with real-world projects

At the heart of this programme is the applied digital marketing project, an immersive experience that lets you apply your knowledge to real business challenges.

This hands-on project allows you to put theory into action, testing strategies and solutions in real-time, and building the confidence needed to make decisions that drive results. You’ll receive feedback, refine your ideas, and build a portfolio of work that demonstrates your ability to lead digital marketing initiatives.

Where you’ll be studying

Studying at the London School of Design and Marketing

Established in 2016, LSDM provides BA and MA courses in Design & Marketing. As a 100% digital school offering courses in English, Portuguese, and Spanish, our global reach includes students in 100+ countries across all continents. Accredited by the University for the Creative Arts – UCA, our courses ensure a reputable diploma. Our content is asynchronous, allowing you to follow the lessons anytime, anywhere, with total flexibility and at your best convenience.

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Learning outcomes

Explore the key principles and theories that shape modern marketing.

Learn how to apply marketing strategies to real-world business challenges.

Build confidence using digital tools to thrive in today’s online marketing landscape.

Discover how to use data and tech to make smarter marketing decisions.

Strengthen your leadership skills and learn how to work effectively in teams.

Stay ahead of the curve by adapting to change and driving innovation in marketing.

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Additional information

You can apply via two entry pathways:
  • With a higher education qualification: If you have a BA degree (minimum three years of study) in Design or a related field, you can apply with a legally issued certificate as proof of completion.
  • With professional experience: If you have recent and relevant experience in the Design industry or a related field, you can apply by submitting a portfolio showcasing your training and projects. Contact our Academic Advisors for guidance on your application.

If you’re a non-native speaker applying to study in a language other than your first language, you’ll need to provide a recognised certificate of proficiency.
  • English: IELTS 6.5
  • Spanish: Cervantes Certificate
  • Portuguese: Camões Certificate

This is a full-time degree, delivered 100% online and designed to be completed in 12 months.

You'll be assessed through a combination of practical projects, research work, and applied assignments, focusing on real-world challenges. There are no written exams — your progress is evaluated based on coursework and final project submissions.

This degree prepares you to thrive in industries like tech, e-commerce, media, and digital services, where the demand for digital marketing expertise is rapidly growing. Upon its completion, you'll be able to explore roles like:
  • Digital Marketing Manager
  • Technology Marketing Specialist
  • E-commerce Marketing Strategist
  • SEO/SEM Expert
  • Data-Driven Marketing Analyst
  • Content Marketing Manager
  • Product Marketing Manager

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