MSc Global Marketing and Data Analytics

Excel in your marketing career with an online master’s

Are you ready to take your marketing career to the next level? This online MSc from the University of Roehampton will help you develop expertise in global marketing dynamics and data analytics. By the end, you’ll have the industry skills necessary for career growth in a digital-first world.

Master global brand management strategies 

You’ll start this MSc by delving into the intricate world of global brand management. Through real-world case studies, you’ll gain a critical understanding of brand identities across diverse markets, and master the tools required to build and manage a successful brand on a global scale. 

Next, you’ll develop strategic marketing expertise to help you drive a competitive advantage. This will focus on innovation and customer value in a globalised, digital economy.

Advance your career with digital marketing skills

This MSc will arm you with the latest digital marketing practices and analytical skills – crucial for navigating the digital landscape. You’ll evaluate traditional marketing against digital innovations and develop effective digital strategies that drive business success.

Next, you’ll gain essential insights into the strategies that steer multinational corporations. Learn to apply corporate strategy and CSR in an international business context, understanding how to use non-market factors to enhance organisational success.

Harness the power of data analytics for business optimisation

Finally, you’ll delve into business research methods. Develop the knowledge and skills to undertake rigorous empirical research, exploring impactful research design and analysis techniques.

You’ll also discover the importance of data analytics and visualisation in business contexts as you learn to analyse large datasets, draw meaningful conclusions, and optimise business processes with cutting-edge data analysis tools.