Marketing professional with long brown hair and a bright orange blouse enthusiastically presents something on her tablet to her smiling team in a bright office setting.

MSc Digital Marketing

Unlock new career opportunities in digital marketing by mastering cutting-edge tools and digital techniques, and putting them to the test in real-world scenarios. Learn flexibly, at home or on the go, with the University of Roehampton.
Time investment
1 year full-time, 2 years part-time
Location
Online
Cost
£9,500
Language
English

About this degree

Grow your career for the digital age

Transform your career with cutting-edge skills and become the driving force behind major marketing successes with an online digital marketing degree from the University of Roehampton. With this qualification, you’ll shape the future of digital marketing and your career, mastering advanced strategies and digital tools to set new standards in the digital marketplace.

Master the art of digital influence

On Roehampton’s Online MSc in Digital Marketing, you’ll immerse yourself in the depths of digital marketing, from disentangling the complexities of consumer psychology to expertly managing expansive social media networks. 

This comprehensive curriculum is meticulously designed to transform you into a strategic thinker and a proficient marketer, leveraging digital tools that amplify your impact across global markets.

Enhance your expertise with real-world business research

As part of your degree, you’ll tackle an identified business problem, critique it, and offer a theory-driven solution. This module provides a valuable opportunity to apply your knowledge and theory to real-world challenges, either through consultancy for a specific organisation or applied research addressing pressing business issues.

Stand out as a digitally proficient business professional

Earn a degree that makes you feel empowered to step into senior leadership positions with the critical business skills today’s top employers are demanding. By the end of this programme, you’ll be an expert in all things digital marketing, from consumer psychology to social media management to digital analytics, and more.

You’ll gain these competencies by working through engaging modules, hands-on projects, and real-world case studies, designed to transform you into a global business leader of tomorrow.

Advance your career at a top-ranked business school

With its cutting-edge digital learning platforms, comprehensive learning modules, unmatched student support, and widespread global alumni network, Roehampton has propelled itself into top 10 status. 

Ranked in the top 15% of young universities worldwide (Times Higher Education Young University Rankings), Roehampton is a university of choice for modern-day business leaders.

Learn online with industry experts at the University of Roehampton

Roehampton’s Online MSc in Digital Marketing programme has been engineered for the everyday working professional. No matter where you are in the world, you’ll be able to progress your studies – and your career – with flexible learning options that fit seamlessly into your busy schedule, providing you with the tools and knowledge to advance in the global business arena. 

You’ll collaborate with industry-leading educators and seasoned experts on modules that challenge your critical thinking, develop essential skills, and foster practical application. Plus, you’ll benefit from personalised guidance and unmatched support throughout your online journey.

Where you’ll be studying

Studying at the University of Roehampton

University of Roehampton is where ambition meets opportunity.

Expert-led programmes with industry-focused curricula challenge up-and-coming professionals to think critically, explore new ideas, and develop the expertise needed for career growth. 

With flexible learning environments and on-demand support, Roehampton empowers you not just to adapt to changing industries but to drive innovation within them. 

Learning outcomes

Strategic marketing skills

Develop advanced strategic marketing techniques to align marketing plans with business goals.

Digital marketing practices

Master SEO, SEM, email marketing, and content marketing for online engagement and conversions.

Online consumer psychology

Understand the behaviour and psychology of online consumers to tailor marketing strategies that effectively influence and engage your target audience.

Social media expertise

Leverage social media platforms and influencers for brand awareness and engagement.

Data analytics proficiency

Make sense of marketing information through data analytics to measure performance and make data-driven decisions.

Emerging digital trends

Stay ahead of the curve by exploring emerging digital issues, including AI, blockchain, and new technologies shaping the future of digital marketing.

Additional information

To be eligible for Roehampton’s Online MSc, you should hold a second-class honours degree from a recognised university. However, Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply as well.

This degree is delivered in English. If you’re a non-native English speaker, you’ll need to demonstrate a minimum standard of English language proficiency through a valid English language qualification that is no older than two years from the date of issue. Accepted language tests and scores for postgraduate degrees include:
  • IELTS Academic – 6.5 overall
  • Roehampton’s English Language Test – 6.5 overall
  • Kaplan Test of English – 478-509 overall (equivalent to IELTS 6.5 overall)
  • TOEFL IBT – 89 overall
  • PTE Academic – 59 overall
  • Cambridge – 176 overall

This 180-credit MSc is offered as a full-time and part-time programme. Each 20-credit module runs for about 10 weeks, challenging you to stretch your professional skills and gain real-world applications you can immediately use on the job. 

You’ll work through a variety of assessments, collaborate with a global network of peers, and engage in interactive discussions, all designed to deepen your expertise and broaden your perspectives.

  • Strategic Digital Planning
  • Data Analytics
  • Social Media Management
  • Search Engine Optimisation (SEO) and Content Marketing
  • Digital Advertising and Campaign Management

Upon completing your advanced online qualification from the University of Roehampton, you’ll walk away ready to take on a range of roles within and across industries, including:
  • Digital Marketing Manager
  • Social Media Manager
  • SEO/SEM Specialist
  • Data Analyst
  • Content Marketing Manager

  • Academic qualifications (certificate or transcript)
  • Valid English language qualification
  • Personal statement
  • Two references

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