Online Master’s in Consumer Psychology

Kickstart or transform your career with our online consumer psychology master’s degrees from world-class universities. Earn your degree at your own pace from anywhere in the world.

Why choose an online master’s in consumer psychology?

Study flexibly, from anywhere

Balance your education with your personal and professional commitments. Online learning gives you the freedom to study at your own pace, on your schedule.

Apply psychological theory to real-world business

Bridge the gap between behavioural science and marketing practice. Learn how to apply consumer psychology to areas like branding, advertising, UX design, and customer experience.

Advance your career in marketing, research, or consultancy

Graduates often pursue roles such as consumer insight analyst, brand strategist, behavioural consultant, UX researcher, or marketing lead — across sectors from retail to tech to public policy.

What you’ll learn in an online master’s in consumer psychology

Gain deep insight into consumer motivations and decision-making, and learn to apply these insights to strategy and communication:

Consumer behaviour and decision science

Understand how psychological processes — including perception, motivation, and emotion — shape consumer choices.

Behavioural economics and nudging

Explore how cognitive biases, heuristics, and framing influence purchasing behaviour, and how to ethically design choice environments.

Research methods and data analysis

Develop skills in qualitative and quantitative research to investigate consumer behaviour and interpret findings with confidence.

Branding and communication strategy

Learn how to craft compelling brand narratives and marketing messages grounded in behavioural insight.

Digital psychology and user experience

Examine how consumers interact with digital platforms, and how to design for engagement, satisfaction, and conversion.

FAQs

Graduates often work in roles such as behavioural insight specialist, market researcher, UX strategist, brand consultant, or marketing manager. Many also move into policy, academia, or continue on to doctoral study.

Most programmes can be completed in 1 to 2 years, depending on whether you study full-time or part-time.

Costs vary depending on the institution and programme. Online study is typically more affordable than on-campus alternatives. With FutureLearn, you can access degrees from leading universities at competitive rates.

Explore related subject areas

Browse similar fields of study that align with your interests. These related subjects can expand your options or complement your chosen degree path.

Behavioural Psychology Clinical Psychology Cognitive Psychology Counselling Psychology Criminal Psychology Developmental Psychology Forensic Psychology Mental Health Psychology Conversion Social Psychology Psychology

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