Online Master’s in Global Marketing

Transform your career with our online global marketing master’s degrees from world-class universities. Earn your degree at your own pace from anywhere in the world.

Expand your reach with an online Master’s in Global Marketing

Gain the skills to lead international marketing campaigns and grow brands across borders. An online Master’s in Global Marketing equips you with the knowledge to navigate diverse markets, understand global consumer behaviour, and manage multicultural strategies — all with the flexibility of online study.

Why choose an online Master’s in Global Marketing?

Study flexibly, wherever you are

Learn from anywhere in the world and fit your studies around your personal and professional life. This fully online programme gives you the freedom to study at your own pace while gaining a global perspective.

Prepare for cross-border leadership

Whether you’re working in a multinational company or entering new markets, this degree builds the strategic and cultural skills to lead marketing in a global context. You’ll explore international branding, localisation, global communication strategies, and market entry planning.

Advance your international marketing career

Graduates move into senior roles such as international marketing manager, global brand strategist, export marketing lead, or regional marketing director — across industries including tech, fashion, consumer goods, and consultancy.

Build global expertise with an online Master’s in Global Marketing

This programme blends strategic thinking with cultural intelligence to help you manage and adapt marketing campaigns across international markets:

Global marketing strategy

Design and implement marketing strategies tailored to regional contexts, regulatory environments, and cultural nuances.

International consumer behaviour

Understand how values, preferences, and behaviours vary across markets — and how to adapt your approach accordingly.

Cross-cultural communication

Develop communication strategies that resonate across languages, cultures, and media platforms.

Market research and localisation

Conduct global market analysis and adapt content, branding, and messaging for local audiences.

Global brand management

Manage consistent brand identity and reputation across multiple regions while responding to local dynamics.

FAQs

Graduates typically pursue roles such as international marketing manager, global communications lead, regional brand director, or global campaign strategist. The degree is ideal for professionals working in or transitioning to multinational organisations.

Most online master’s programmes take between 12 and 24 months, depending on the university and whether you choose full-time or part-time study.

Tuition fees vary, but online programmes tend to offer better value than on-campus alternatives. FutureLearn partners with leading universities to offer world-class education at accessible prices.

Explore related subject areas

Browse similar fields of study that align with your interests. These related subjects can expand your options or complement your chosen degree path.

Advertising Brand Management Content Marketing Digital Marketing Marketing Analytics Marketing Management Marketing Strategy Social Media Marketing Marketing

Want help choosing the right degree?

Complete this form and we’ll share guides, insights, and top courses to help make your degree journey that much clearer.

Playful geometric illustration of a graduate in cap and gown leaping with a diploma, surrounded by flying mortarboards and confetti, in vibrant purple, pink, and orange gradients.