Online Master’s in Social Media Marketing

Transform your career with our online social media marketing master’s degrees from world-class universities. Earn your degree at your own pace from anywhere in the world.

Lead digital conversations with an online Master’s in Social Media Marketing

Social media is at the heart of modern marketing — and this degree gives you the tools to lead it. An online Master’s in Social Media Marketing helps you build high-impact campaigns, grow communities, and turn engagement into business results, all while studying flexibly from anywhere in the world.

Why choose an online Master’s in Social Media Marketing?

Study around your schedule

Whether you’re already in marketing or making a career pivot, this fully online degree allows you to learn on your terms. Access coursework 24/7 and study from anywhere without disrupting your work or personal life.

Turn creativity into strategy

You’ll learn how to develop effective content strategies, run paid campaigns, manage social media platforms, and use data to guide decision-making. The programme blends hands-on skills with strategic thinking.

Advance in the fast-paced world of digital marketing

Graduates are prepared for roles such as social media manager, content strategist, digital marketing specialist, or head of social. You’ll leave ready to lead campaigns, shape brand voice, and drive growth in a competitive digital landscape.

Build in-demand skills with an online Master’s in Social Media Marketing

This programme is designed to equip you with creative, technical, and strategic skills to succeed in today’s digital-first world:

Social media strategy and planning

Learn to craft platform-specific strategies that align with business goals and connect with your audience.

Content creation and curation

Master visual, written, and multimedia content techniques for platforms like Instagram, TikTok, LinkedIn, X, and YouTube.

Paid social and performance marketing

Design, execute, and optimise paid social campaigns using tools like Meta Ads Manager and LinkedIn Campaign Manager.

Social listening and community management

Engage with your audience authentically, monitor sentiment, and foster long-term brand loyalty.

Analytics and reporting

Use data to track performance, report on ROI, and continuously improve your social media approach.

FAQs

Graduates often pursue roles such as social media manager, digital marketing strategist, content marketing lead, or influencer marketing manager. This degree is also valuable for entrepreneurs, freelancers, and agency professionals looking to specialise.

Most online master’s programmes take between 12 and 24 months to complete, depending on the university and your chosen pace of study.

Costs vary, but online programmes are typically more affordable than on-campus options. FutureLearn partners with top universities to offer high-quality degrees at competitive tuition rates.

Explore related subject areas

Browse similar fields of study that align with your interests. These related subjects can expand your options or complement your chosen degree path.

Advertising Brand Management Content Marketing Digital Marketing Global Marketing Marketing Analytics Marketing Management Marketing Strategy Marketing

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