Online Master’s in Marketing Strategy

Transform your career with our online marketing strategy master’s degrees from world-class universities. Earn your degree at your own pace from anywhere in the world.

Drive growth with an online Master’s in Marketing Strategy

Build the skills to lead and innovate in today’s competitive marketplace. An online Master’s in Marketing Strategy helps you develop advanced strategic thinking, leadership capabilities, and a deep understanding of how to position brands, launch products, and shape customer engagement — all through flexible, fully online study.

Why choose an online Master’s in Marketing Strategy?

Study while you work

This online master’s is designed for busy professionals. Learn from anywhere, on your schedule, and progress at your own pace while applying new skills directly to your role.

Master end-to-end marketing strategy

You’ll cover everything from market research and customer insights to campaign design, performance analysis, and long-term brand growth. The degree blends strategic theory with practical tools used in real-world marketing.

Prepare for leadership

Whether you’re looking to advance in your current role or transition into a strategic position, this degree prepares you for senior marketing roles such as head of marketing, strategy lead, or brand director.

Build essential skills with an online Master’s in Marketing Strategy

This programme develops the strategic, analytical, and creative capabilities needed to lead modern marketing functions:

Strategic planning and execution

Design comprehensive marketing strategies that align with business objectives and adapt to market dynamics.

Consumer insight and market research

Use data to understand customer behaviour, identify opportunities, and tailor strategic initiatives.

Digital and omnichannel strategy

Integrate digital marketing with traditional approaches across channels to maximise reach and effectiveness.

Brand positioning and competitive analysis

Learn how to build distinctive brands and create sustainable advantages in crowded markets.

Measurement and ROI

Evaluate the success of marketing strategies using performance metrics, data analytics, and reporting tools.

FAQs

Graduates typically progress into roles such as marketing strategist, head of marketing, brand manager, digital strategy lead, or business development director. This degree also supports those aiming to transition into consultancy or executive-level marketing roles.

Most online marketing strategy master’s degrees take between 12 and 24 months to complete, depending on your chosen pace and the structure of the programme.

Costs vary depending on the institution, but online degrees are generally more affordable than traditional on-campus options. With FutureLearn, you can study with world-class universities at competitive tuition rates.

Explore related subject areas

Browse similar fields of study that align with your interests. These related subjects can expand your options or complement your chosen degree path.

Advertising Brand Management Content Marketing Digital Marketing Global Marketing Marketing Analytics Marketing Management Social Media Marketing Marketing

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